“In a way, her designs are the antithesis to the ideals so highly valued in Korean society, where external validation and opinions are important and conservatism still runs deep,” Jung shares. To keep you on top of your fashion game, Laura Jung, an influencer, model and entrepreneur who splits her time between Seoul and New York, and Celine Kim, a YouTube creator in South Korea, share their must-know brands from Korea.įor those who like a tough and sexy streetwear edge in their wardrobe, Hyein Seo is a must. Whether it’s the next round of trends or sartorial commentary on cultural changes, the Korean fashion scene-which has seen a surge in government funding and programs like Concept Korea in recent years-is, without a doubt, not one to ignore. While more and more of the world turns its eyes towards the country, there’s another area on which it's putting its Midas touch: fashion.Īs Korea continues to be a leading source for the Next Big Thing and contributes to the larger conversation around globalization, it only makes sense that its league of designers would be among the industry’s ones to watch for a look at what’s to come. And with these examples as references, it feels as though Korean culture is leaving a molten gold path of modern culture and viral popularity in its wake. Names like Bong Joon Ho and BTS are at the forefront of the entertainment industry, while brands like Soko Glam lead the beauty world. If you’ve taken note of the rise in Korean beauty, film, television, and music, you’ve already experienced the effect of Hallyu, which further cements the East Asian country’s position as a world power. In fact, the country’s pop culture ascendency has been so historic there’s even a unique term that describes its impact on so many areas of how we live today: Hallyu-also known as the Korean Wave.
You could say South Korea has had an influence on global pop culture, but that would be a massive understatement. This week, ELLE celebrates the K-World we’re all living in.
Clothing in korea tv#
South Korea has quietly become Hollywood’s biggest competitor, churning out wildly popular music, TV dramas, and beauty and fashion trends with global appeal.
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